Expertise and mixer passion

Simply put - we love blenders

Our adventure began almost 10 years ago with a small Australian company selling and supplying healthy fruit, veg and gadgets to vegan cafes and juice bars in Australia, encouraging them to promote healthier drinks called 'Froothie' - and going by the name 'Smoothie'.

From there, this idea quickly developed into an obsession with promoting healthy eating and healthy living in general.

Our first blender was the Optimum 9400, and from there we went on to develop the widest range of blenders in 40 countries, covering every need you can imagine. We've developed a few innovative blenders like the Froothie Evolve, currently on sale at Harrods, the first high-speed smart blender that not only blends at high speed, but can also boil and steam while they can talk.

Currently, our extensive range includes 7 different blenders to suit every need and budget.

• Optimum 9200A 2nd Gen - rated #1 blender in Australia &#1 competitor to Vitamix.
• The Optimum G2.6 Platinum Series - is our most powerful blender due to the automatic torque control.